For the Media

About Crisis Assistance Ministry

Crisis Assistance Ministry offers expertise in the areas of poverty, eviction prevention, financial security, family and child stability, and economic mobility, as well as the real stories of neighbors struggling to get by on the lowest rung of the economic ladder.

Media Contact:

Preventing homelessness. Preserving dignity.

Use of Logo and Naming Standards

Crisis Assistance Ministry prefers use of the full agency name on all references.  Alternative second references can include “the agency,” “the organization,” and similar terms.

Request Permission

Please request use of logo directly from our Communications Manager.

Logo & Branding Style Guide

Click on the links below to download the preferred logo files and style guide:


Branding & Style Guide
Quick Style Guide (PDF)


Hi Res EPS | Web Res PNG

Haley’s New Friend

Rising fifth-grader Haley knows what she wants. Accompanied by her mother, she combs the aisles of Crisis Assistance Ministry’s Free Store looking to find just what she needs for her upcoming trip to camp.
An avid reader, Haley is among 150+ area scholars who will attend overnight camp this summer with the help of Wayfinders.

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On Juneteenth, equity, equality, and freedom

Juneteenth marks a celebration of freedom—at least in the legal sense of the word.  But it also evokes several bitter truths surrounding emancipation and its legacy. We see the ripples of that legacy here every day as we work to help our neighbors whose struggles are made more difficult by the social and systemic legacies of chattel slavery in the United States.
As we reflect on a historic moment in time, we can’t overlook the centuries of disenfranchisement that have followed legal emancipation and consider whether true freedom, equity, and equality have yet to arrive for many of our fellow citizens.

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Help is Available for Rent and Utility Bills in the Face of Heatwave 

With temperatures rising to life-threatening levels this week, Crisis Assistance Ministry continues to offer emergency financial assistance for Mecklenburg County residents at risk of utility disconnection or eviction.  Families in need of help should visit for detailed instructions on how to seek assistance and what to bring when submitting an application for assistance.

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Sometimes You Need A Friend

You could be that friend to offer hope and help during a trying time. With your help, people like Mary find that support through Economic Mobility specialists like Crisis Assistance Ministry staffer Randee. Caring community members like you have the unique opportunity to offer help during the initial financial crisis and to extend hope through vital life-changing resources like the Economic Mobility program. All with a gift before our Challenge comes to a close at midnight on April 30.

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Meet Ed – A Grandfather Giving Back

How does retiree, grandfather, and volunteer see the future? Hopeful. That’s one of the reasons you find him helping people in financial crisis every week. How does retiree, grandfather, and volunteer see the future? Hopeful. That’s one of the reasons you find him helping people in financial crisis every week.

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You and Lucy Are Lifelines

Meet Lucy the loyal 16-year-old black lab. Pet lovers know the importance of a furry best friend. Lucy has provided Tammy with a lot of love and support over the years. Tammy and Lucy moved to Charlotte to support her sister with her first pregnancy. She got a job as an assistant manager but soon […]

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One Gift = Double the Impact

Did you know that 37% of workers in North Carolina make less than $15 per hour?* Our minimum wage is still $7.25 per hour which adds up to about $15,600 annually. Even $15 an hour only translates to around $31,200 per year. That harsh reality becomes even starker considering that the average rent in Charlotte […]

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A Phone Call Changed Her Life

Her reality changed in an instant when she got the call that she was furloughed. Betsy was at a loss for what to do next but she needed to be strong for her three children ages 10, 14, and 16, and her elderly mother.

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Carol Invites You To Join the Challenge

Every day I hear stories about members of our community who are trying their best to make ends meet. Thanks to amazing donors like you, we can help prevent eviction and utility shut-off and connecting people while empowering people to achieve housing stability and economic mobility. With the help of a matching fund from The Merancas Foundation you can double your impact with a gift right now.

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New Members Join Board of Directors

Four passionate and committed community members have joined Crisis Assistance Ministry’s Board of Directors for 2022. Each brings a diversity of knowledge, skills, and experience to this group of volunteers who provide oversight to the independent, nonprofit organization.

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Volunteers and Material Goods Donations Welcomed Once More

Following a temporary pause due to high rates of COVID-19 Omicron variant infection in Mecklenburg County, Crisis Assistance Ministry has resumed accepting donations of clothing, household goods, furniture, and appliances at its Charlotte offices at 500-A Spratt Street.

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A Blessing in Disguise

The pandemic forced us to stop and perform an overhaul. It wasn’t easy, and there were some challenges along the way. Still, our new process has transformed the way customers receive emergency financial assistance. 

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